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Chan, W, Chua, D K H and Kannan, G (1996) Construction Resource Scheduling with Genetic Algorithms . Journal of Construction Engineering and Management, 122(02), 125–32.
Dozzi, S P, AbouRizk, S M and Schroeder, S L (1996) Utility-Theory Model for Bid Markup Decisions . Journal of Construction Engineering and Management, 122(02), 119–24.
Elazouni, A M and Basha, I M (1996) Evaluating the Performance of Construction Equipment Operators in Egypt . Journal of Construction Engineering and Management, 122(02), 109–14.
Everett, J G and Frank, P B (1996) Costs of Accidents and Injuries to the Construction Industry . Journal of Construction Engineering and Management, 122(02), 158–64.
Everett, J G and Saito, H (1996) Construction Automation: Demands and Satisfiers in the United States and Japan . Journal of Construction Engineering and Management, 122(02), 147–51.
Farmer, I W (1996) Performance of Chain Trenchers in Mixed Ground . Journal of Construction Engineering and Management, 122(02), 115–8.
Hinze, J and Bren, D (1996) Analysis of Fatalities and Injuries Due to Powerline Contacts . Journal of Construction Engineering and Management, 122(02), 177–82.
Hinze, J and Nelson, A (1996) Enhancing Performance of Soundless Chemical Demolition Agents . Journal of Construction Engineering and Management, 122(02), 193–5.
Navon, R, Rubinovitz, Y and Coffler, M (1996) Fully Automated Rebar CAD/CAM System: Economic Evaluation and Field Implementation . Journal of Construction Engineering and Management, 122(02), 101–8.
Paek, J H and Ock, J H (1996) Innovative Building Construction Technique: Modified Up/Down Method . Journal of Construction Engineering and Management, 122(02), 141–6.
Pocock, J B, Hyun, C T, Liu, L Y and Kim, M K (1996) Relationship between Project Interaction and Performance Indicators . Journal of Construction Engineering and Management, 122(02), 165–76.
Russell, J S and Zhai, H (1996) Predicting Contractor Failure Using Stochastic Dynamics of Economic and Financial Variables . Journal of Construction Engineering and Management, 122(02), 183–91.
Warszawski, A (1996) Strategic Planning in Construction Companies . Journal of Construction Engineering and Management, 122(02), 133–40.
- Type: Journal Article
- Keywords:
- ISBN/ISSN: 0733-9364
- URL: https://doi.org/10.1061/(ASCE)0733-9364(1996)122:2(133)
- Abstract:
Strategic planning is an essential function of senior management in any business firm. Planning involves the firm's behavior in a competitive market and adaptation of the company's resources towards the selected market strategy. This paper presents a methodological procedure for strategic planning in a construction company. This procedure consists of the following stages. First, examine the company's mission. The mission reflects the owners' views with regard to the company's scope of activities and objectives. Second, survey the company's business environment. The environment includes both general economic factors that affect all types of business activity and additional factors, specific to the construction sector. This survey should reveal the specific “packages” of prospective project opportunities and highlight potential threats to a company's orderly activity. Third, analyze the company's main resources. The main resources in this respect include the construction capacity, the procurement system, the marketing system, the organization, personnel, finances, and knowledge. The relative strengths and weaknesses of each resource, in light of market needs, are identified. Fourth, develop a strategy. The development of a strategy is based on “mapping” of the relative attractiveness of the various possible activity areas. This strategy can follow one of several generic types that must be adapted to particular conditions of the market and company. It affects the subsequent choice of a strategy for development of the company's own resources. The choice of the optimal strategy, from several available alternatives, should follow a careful analysis of the costs and benefits inherent in the implementation of each.
Wolters, R S and Burleson, R C (1996) Merit Shop Recruitment and Selection Practices in Alabama . Journal of Construction Engineering and Management, 122(02), 152–7.